The Influence of Social Media on Business and Management Communication Assignment

The Influence of Social Media on Business and Management Communication - Assignment Example Retrieved from: http://www.uwlax.edu/urc/JUR-online/PDF/2014/Langer.Emily.CST.pdf Langer (2014) posits to the effect that computer mediated communication (CMC) has significantly contributed to organizational effectiveness by improving both the internal and external communication capabilities of an organization. For instance, social media like Twitter â€Å"has also gained a significant amount of attention due to its â€Å"ability to communicate in real-time short messages†, which enables users to interact in real time (Langer, 2014, p. 4). The management and consumers can directly interact and this can positively contribute to the performance of the organization. Majchrzak, A. et al., (2013). â€Å"The Contradictory Influence of Social Media Affordances on Online Communal Knowledge Sharing.† Journal of Computer-Mediated Communication. Retrieved from: http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12030/pdf The use of computer mediated communication (CMC) through different social sites is fosters information and knowledge sharing. Majchrzak, et al (2013, p.38) state that â€Å"The use of social media creates the opportunity to turn organization-wide knowledge sharing in the workplace from an intermittent, centralized knowledge management process to a continuous online knowledge conversation of strangers†¦Ã¢â‚¬  knowledge sharing is a virtue in an organization and this is enhanced by the use of social media which contributes to the effectiveness of the organization. Margiotta, M. (2012). â€Å"Influence of Social Media on the Management of Music Star Image.† The Elon Journal of Undergraduate Research in Communications. Vol. 3, No. 1. Retrieved from: https://www.elon.edu/docs/e-web/academics/communications/research/vol3no1/01MargiottaEJSpring12.pdf Social media provides a new element in the promotion mix and it enables the management to develop relationships with the